Sara Helders

Art Director centered on sports, fashion, beauty, and culture.
Based in Barcelona, collaborating globally.

Art direction for Goa Organics, a vegan beauty brand for dirty hair and clean consciences. Directed and developed the visual identity across all brand areas: campaigns, social media, packaging, website redesign, photo and video production, creative strategy, and event visuals.

Led the e-commerce redesign and brand refresh while preserving the core visual identity. Refreshed product imagery and model visuals to better reflect the brand’s values, driving social media growth, increased sales, and stronger visual consistency.

Enabled high-profile sponsorships (Goya Awards, Spanish Women’s Hockey Team) and coordinated brand visuals across key partner spaces, including Bloss Barcelona and Blondie Madrid salons.

Brand
Goa Organics

Year
2023 - 2024