Sara Helders

Art Director centered on sports, fashion, beauty, and culture.
Based in Barcelona, collaborating globally.

Graphic designer with art direction responsibilities for the TOUS rebranding, leading the visual adaptation of this Barcelona-based fine jewellery brand. Led the redesign of the website, newsletters, e-commerce assets, digital content, and paid media campaigns, aligning them with the new logo, modern typography, and Gen Z–driven visual codes that defined the brand’s bold repositioning.

Managed the integration of all ongoing digital projects into the refreshed identity. Developed comprehensive visual guidelines to ensure consistency across platforms, campaigns, and user experience—modernising TOUS’ iconic image while preserving its heritage.

Led paid media creative strategy supporting e-commerce growth at a key moment for TOUS, as online sales accounted for 25% of the brand’s total revenue in 2022. Coordinated the production of high-impact ad assets that boosted engagement and performance across digital channels.

Client
TOUS

Agency
Malabars

Year
2022 - 2023