I create refined and expressive brand worlds, blending strategic focus with creative sensitivity.
I’m Sara, a Creative Art Director based in sunny Barcelona, collaborating with clients and teams globally.
My work focuses on creating and directing visual systems where simplicity and complexity, function and expression, coexist. Through
a strategic approach to typography, imagery, colour, and composition,
I craft cohesive and impactful visual experiences across branding, UX/UI, and campaigns. I lead creative projects from concept to execution,
ensuring design solutions are both innovative and functional. My main focus is to design outstanding experiences and develop brands centred on sports, fashion, beauty, and culture.
I have worked with brands such as FC Barcelona, Ambilight, TOUS, Goa Organics, and Castañer, as well as with football legend Andrés Iniesta.
Creative Direction
Art Direction
Visual Strategy
Branding
Visual Identity
Brand Strategy
Design System
Graphic Design
Digital Design
Editorial Design
UX/UI Design
Ambilight
Castañer
Cervezas Victoria
Codorniu
Cupra
FC Barcelona
Goa Organics
Gravel Ground
Iniesta Academy
Mikakus
Midea
Oysho
Palau Martorell
Palau de la Música
Pretty Ballerinas
Sony Pictures
Stradivarius
TOUS
Clase
Malabars
Never Say Never
Mediapro